Good ideas.Clear thinking.Better execution.
I help connect business needs with creative thinking and execution—bringing people, disciplines, and ideas together to make things happen.
Creative direction, design & technology
[ What I bring ]
I help connect the dots. Good work often happens between disciplines.
I help teams clarify ideas, align priorities, and move work forward by bridging marketing, design, UX, development, and technology.
Whether that means shaping an idea, translating business needs into action, mobilizing the right people, or providing experienced creative oversight, I help make the complicated feel more manageable.
Marketing / Design / UX / Development / Technology
Good work should stand the test of time. I’ve spent more than 20 years working across design, branding, digital experiences, and creative leadership.
[ A little perspective ]
New isn’t always better. I focus on what matters, what works, and what lasts.
Over that time, I’ve helped business owners build brands, worked alongside marketing and technology teams, and led creative work from early ideas through execution.
[ Principles ]
- 01ClarityUnderstand the business and the goal before the work begins.
- 02SimplicityStrip an idea to what matters. Simple is not always easy.
- 03PurposeGood design doesn’t get in the way of the job it’s meant to do.
Some of the most rewarding work has been seeing a brand grow long after its original identity was created. Looking back, I recognize the value of principles I was applying intuitively: clarity, simplicity, purpose, and a strong understanding of the business behind the brand.
SELECTED WORK.
[ A few things I’ve helped shape. ]
Some work is worth revisiting—not because it’s new, but because it continues to work.
1Next ↓Vectis Works
Brand Strategy & Identity
Partnered with the founder to build a brand that reflected two decades of experience and deep expertise in technology. From naming and visual identity to messaging, collateral, and website design, we created a cohesive brand positioned for growth.
2Next ↓Ingram Barge
Web Application UX/UI Design
Sometimes the best digital solutions start with a marker and a room full of ideas. During an on-site brainstorming session, I helped translate complex operational needs into an initial sketch that became the foundation for a fleet management web application, collaborating with product owners, UX professionals, and engineers to bring the experience to life.
3Next ↓Homeward Custom Homes
Brand Identity & Design
Beautifully crafted homes deserve a brand built with the same attention to detail. From early pencil sketches and logo concepts to a complete visual identity, website, signage, and marketing collateral, I helped create a polished, lasting brand that reflects the craftsmanship and quality Homeward Custom Homes delivers.
4Next ↓EvidenceCare
Healthcare Application UX/UI Design
Designing technology for emergency rooms means making complex information accessible when every second counts. Over several years, I collaborated with the founders, engineers, product professionals, and UX team of this emerging healthcare technology company to design intuitive mobile and tablet experiences that brought evidence-based clinical guidance directly to physicians at the bedside.
5Next ↓Family Vision Care
Brand Identity & Design
Great design should stand the test of time. More than 20 years ago, I created a distinctive logo inspired by founder Dr. Daxx Dunn’s unique first name—a mark that remains at the heart of the brand today, extending across signage, stationery, marketing materials, and more as Family Vision Care has grown into a well-known eyecare provider in Williamson County.
6Next ↓Williamson Pediatric Dentistry
Brand Identity & Design
Sometimes a memorable brand starts with a simple sketch and a good conversation. Nearly 15 years ago, I worked with the founding dentist to create a playful, family-friendly identity that has grown into a recognizable presence around town, bringing personality and consistency to everything from signage and marketing materials to the practice’s digital presence.
7Words →ColorKraft Auto Refinishers
Brand Identity & Design
For a company that treats automotive restoration like an art form, an ordinary brand just wouldn’t cut it. I developed a bold, distinctive identity from the ground up—designing everything from the logo and storefront signage to business cards, brochures, stickers, and marketing collateral—creating a cohesive look that matched the quality and personality of their work.
Kind words
A few words from people I’ve worked with.
Kevin took the time to learn our business, then to patiently sift through the minutia of the vision we had for our site. He was then able to tell us how our vision “worked,” and helped us to understand what didn’t work and how to change it.
[ Contact ]
Have something you’re trying to figure out?
Whether you have a clear plan, a half-formed idea, or a team that needs another perspective, I’m always open to a good conversation.
Get in touch