Williamson Pediatric Dentistry

Logo Design | Brand Identity
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1. Discovery

Dr. Drew always wanted to use a frog as the mascot for his practice—and when he first met with us he explained more about his vision. We had the chance to ask a lot more questions about the goals for his practice and the new visual identity that we were about to create.

2. Brand Expression

Since many children are somewhat afraid to visit the dentist, Dr. Drew wanted to create a fun and playful office mascot as the centerpiece of his brand image. The logo needed to personify the fun, friendly and positive mood of the office and dental staff.

3. Sketching Concepts

Dr. Drew always knew he wanted to use a frog as the mascot for his Practice. When he first met with us he explained more about his vision, and we had the chance to ask a lot more questions about the goals for his practice and the new visual identity that we were about to create.

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4. Refine in Black & White

With the final concept selected, we worked with Dr. Drew to polish the logo design and create the high resolution vector graphics in Adobe Illustrator. This would ensure the logo would always be crisp and sharp.

5. Final Design

Implementing an eye-catching color palette to complement the fun, kid-friendly environment and brand image was part of the last step of the logo design. We also provided all file formats (.ai, .eps, .pdf, .jpg, .png)

Color Palette

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Hex #83B337

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Hex #18428F

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Hex #0078B2

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Hex #191919

I couldn’t be happier with the outcome of my logo. It has helped our practice become very memorable throughout the community and has given us a brand that will last for the duration of my career as a pediatric dentist.

Dr. Drew

Pediatric Dentist , Williamson Pediatric Dentistry

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