Dr. Drew always wanted to use a frog as the mascot for his practice—and when he first met with us he explained more about his vision. We had the chance to ask a lot more questions about the goals for his practice and the new visual identity that we were about to create.
2. Brand Expression
Since many children are somewhat afraid to visit the dentist, Dr. Drew wanted to create a fun and playful office mascot as the centerpiece of his brand image. The logo needed to personify the fun, friendly and positive mood of the office and dental staff.
3. Sketching Concepts
Dr. Drew always knew he wanted to use a frog as the mascot for his Practice. When he first met with us he explained more about his vision, and we had the chance to ask a lot more questions about the goals for his practice and the new visual identity that we were about to create.
4. Refine in Black & White
With the final concept selected, we worked with Dr. Drew to polish the logo design and create the high resolution vector graphics in Adobe Illustrator. This would ensure the logo would always be crisp and sharp.
5. Final Design
Implementing an eye-catching color palette to complement the fun, kid-friendly environment and brand image was part of the last step of the logo design. We also provided all file formats (.ai, .eps, .pdf, .jpg, .png)
I couldn’t be happier with the outcome of my logo. It has helped our practice become very memorable throughout the community and has given us a brand that will last for the duration of my career as a pediatric dentist.
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