Dr. Daxx Dunn

Visual identity including logo and website design

Project Overview

  • Brand refresh
  • Logo design
  • Visual identity
  • Stationary
  • Business cards
  • Website design

Dr. Dunn’s unique name was a central element in the brand development process on this project. Upon exploring many ideas that you can see in the sketches below—one design was selected as a clear front-runner. Among a sea of predicatble “eye” logos used for optometrists everywhere, Dr. Dunn’s logo now stands out and get their practice noticed. The use of the two X-shapes along with the subtle eye-treatment was a refreshing concept and the end result was a logo that was as unique as his name. The new logo was the cornerstone element that set the tone for his entire rebranding effort that included stationary, business cards, cards, a new website and more.

“I was extremely pleased with the new logo and website Kevin came up with for my practice. He took our thoughts and ideas and came back with ideas that really went above and beyond.”

Dr. Daxx Dunn

Founder, Family Vision Care of Cool Springs

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