Blake Shelton Landscaping
Late fall is down-time for most landscaping professionals. The grass is almost dead and everyone would rather stay inside than worry about their curb appeal. But Blake Shelton Landscaping does all they can to help their clients look good throughout the year. In addition to top-notch landscaping services, Blake Shelton Landscaping offers a variety of services, including: hardscape design and installation, irrigation systems, professional exterior lighting, snow and leaf removal, and more.
You may be thinking—wait…Blake Shelton, you say? Yep—there is more than one Blake Shelton in Nashville—and the one I’m referring to is building a fan base that has come to trust him and his team with the care of their landscaping needs.
Servicing the Spring Hill, Franklin and Brentwood, TN area, Blake Shelton Landscaping came to Kevin Robinson Creative in late 2015 to talk about branding, logo design and website design services.
The foundation for Blake’s updated branding was set with a new logo design. He knew that since he wanted to be known for much more than lawn maintenance that his logo could help tell that story. Irrigation services and lighting are areas of the business that are most important, so we considered ideas that would help communicate that in a simple and eye-catching way. After a few ideas were circulated a clear favorite was chosen and the result was this final logo design:
After the branding and logo design portion of the project was done Blake was ready to develop a new website. He had been using a subscription-based web development service that built template-based sites and he felt like he was throwing money away every month on a less-than-average website. Not only that, but it was always hard to get someone on the phone and ultimately it was a frustrating experience.
After a couple of conversations with Kevin Robinson Creative, a plan was made for a website that integrated all the features Blake wanted, and many more high-value add-ons.
Some of those features included:
• Numerous photo gallery to show off their work on lawns, hardscape designs, irrigation systems and exterior lighting
• A modern, clean and responsive layout that looked amazing on tablets and mobile phones as well as desktop computers
• A clean user interface, and simple user experience that drove site visitors to get in touch with them via the contact form
• Payment processing using the awesome payment platform, Stripe (now Blake can spend more time impressing customers and less time collecting payments manually)
• Custom-designed graphics that brought the site to life visually
Here are a few images of the new site:
Blake was so thrilled with the site that he continues to provide referrals to Kevin Robinson Creative. It is very rewarding to help guys like Blake improve their business and give them a competitive edge. Blake says people frequently comment on how professional his design and marketing looks, and he has become a big believer that great design matters to any business—no matter what industry you are in.
Do you need a new logo, website or other branding help? Give us a call and let’s craft your visual story.